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Hello, I'm
Lindsey Weissert

Automating Your Brand

About

What's My Story?

You've just landed a new client and it's an exciting time. Then you get down to work and begin feeling overwhelmed. Running a campaign can be a daunting experience and finding the right person to help is not easy;

  • You spend too much time teaching and delegating work - it would have been easier to do yourself.
  • You constantly have to hire the person back even after the project is complete because there has been no seamless handover.
  • Confusion rises with lack of communication and comprehensive reporting.

Work with me and I'll:

  • Reduce confusion, not create it.
  • Dive quickly into the project - I'm a self-starter with a quick learning curve.
  • Leave behind a repeatable process that is systemized, organized and externalized for other employees.

Skills

Let me help

Is there a digital campaign coming up that you need produced and managed? Or a social media strategy that you need conceptualized? Or perhaps you need help with organizing your content marketing and creating an automated email marketing strategy. Let's connect and collaborate!

Digital Production

5 years

SEO / SEM

5 years

Social Media Strategy

6 years

Content Marketing

4 years

Knowledge

  • Display / Search Advertising
  • Facebook Advertising
  • Google Tag Manager
  • Google Analytics
  • Google Adwords
  • Tag Strategy & Tagging
  • Email Automation
  • Basic HTML Code
  • Media Planning
  • Proposals & Presentations
  • Campaign Budgeting / Financial Reporting
  • Campaign Research & Development
  • Consumer Data Analysis

Let Me Organise You

Below is my knowledge on a suite of programs that I actively use to better organize and innovate clients, projects and my own life. This list is ever expanding, so expect this to change as I find more useful tools!

Hootsuite
85
SEO Moz
85
Leadpages
90
Project Management - Basecamp, Google Apps
92
Ontraport / Infusionsoft
95

Experience

Over 7 years in the digital landscape...

Given that your time is precious, I've given you a synopsis of my 7 years experience in the digital world. If you're really interested in a more in depth explanation of what's listed below, download my resume on the front page.

Smartify My Biz

Owner / Chief Cat Herder

Present
Providing a 'Done For You Solution' for small businesses including a digital marketing funnel to build leads and a set of back office systems.

smartifymy.biz

Small Fish

Product Marketing Manager

2009 - Present
Building product marketing funnels to sell online coaching programs, eBooks, webinars and workshops. Strategies include Facebook and Linkedin advertising, content marketing and advanced email automation strategy.

smallfish.com.au

The Social Haven

Social Comms Manager

2015 - Present
Helping clients to improve brand awareness, develop a social advantage over competitors, increase website and in-store traffic and drive new leads and sales.

thesocialhaven.com

M2M (A division of OMD)

Social Comms Manager

2015
Developing and implementing social communications strategies and interactive campaigns for leading brands such as Luxottica (Sunglass Hut), V Energy Drink, OVI Hydration. A division of OMD Worldwide.

m2mmedia.com.au

Jupiter Agency

Digital Producer

2014 - 2015

Activating effective digital campaigns including Google Adwords, SEO / link building campaigns, and Facebook advertising campaigns to increase visibility across a broad range of clients.

jupiteragency.com.au

Better Homes & Gardens

Marketing Executive

2013
Contributed to the overall marketing strategy of Australia's No. 1 read magazine including management of multi-media and cross-platform competitions with Yahoo!7 and BHGTV.

bhg.com.au

Pacific Magazines

Data Analyst

2013
Worked closely with the sales team to analyze and report on consumer data to create optimized media schedules, enhancing reach and frequency and driving more awareness to individual magazine brands.

pacificmagazines.com.au

Education

Education & Courses

Today's digital marketing landscape is dynamic and constantly changing. Aside from my university education, I actively seek out workshops, meet-up groups and various online courses to remain immersed in the field.

Google Analytics

Certified

2016
Google has recognized me as an Analytics certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I’m qualified to help you grow your business on the web using Google Analytics.
Google Adwords

Certified

2016
Google has recognized me as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I’m qualified to help you grow your business on the web using Google AdWords.
Ontraport

Email Automation

2015
Training for advanced email automation, membership sites, WP integration, landing page and form capture, plus initiating correct rules and sequencing.
Facebook Go

Program

2015
Training with Facebook account managers on Facebook advertizing, retargeting, custom audiences and use of conversion pixels in an advertizing campaign.
Hootsuite Professional

Certified

2014
Industry recognized social media course.

Content management platform for large scale and complex social media campaigns.

University of Miami

B.S. in Communication

2005 - 2009
Completed a double major in Advertising and Psychology with a minor in Marketing.

Made Dean's List for all 4 years.

University of Sydney

Exchange Student

2008 - 2009
Exchange program from the University of Miami. Completed courses in Psychology and Marketing.

Contact

Let's Connect, Create, and Collaborate.

Whether you have an inquiry regarding an upcoming project or just a question on a digital campaign and need some advice, I always have an open line of communication. I read every email and respond to everyone who contacts me.

Australia or USA
Wherever you need me, I can make it work.
Phone
+1 (410) 253 8446
Email
lindsey@smartifymy.biz

Come follow my world

An avid traveller and lover of life... come follow my adventures on social media.

Lindsey Weissert

self-starter.
organized.
approachable.
professional.